Social media success requires regular interaction and involvement. While there are no specific shortcuts to interacting with customers or prospects, a variety of available tools help to improve productivity and better manage time spent on social media activities. This allows for additional time for activities that will help grow your business: taking part in conversations and one-on-one networking within the social media communities.
Ping.fm
Ping.fm is a free micro-blogging and social networking Internet service that allows users to update multiple social network accounts at the same time. Social networking sites are divided into three categories within a Ping.fm account: status updates, micro-blogs and blogs. Updates are able to be pushed to each group separately. Some of the 38 services syndicated with Ping.fm are Facebook, Twitter, MySpace, Friendster, Pownce, Jaiku, Tumblr and LiveJournal. Broadcasts may be transmitted from a variety of applications, including software programs built on Adobe AIR, dashboard widgets, iPhone widgets, instant message programs and text messages.
TubeMogul.com
TubeMogul.com is a free service that allows users to upload a video for automatic distribution to a dozen video sharing websites, cutting upload time significantly. Traffic Geyser, a similar service, distributes to approximately 50 video sites at a cost of approximately $100 per month. An additional feature unique to TubeMogul.com is traffic analytics. Traffic to each video is tracked numerically, as well as using pie charts and other graphs. These reports may be shared via email.
Google RSS Reader
Google RSS Reader is a free, simple-to-use, web-based RSS and Atom feed reader that allows users to access RSS subscriptions. The Google RSS Reader program periodically checks for updates and adds entries to the feed that meet the outlined criteria. The customizable labeling system allows users to filter feeds and organize items depending on how much time is allocated for reviewing articles.
FriendFeed
FriendFeed is a real-time social meda feed aggregator that allows users to simultaneously view their friends' feeds from multiple social media services. Social networking statuses, social bookmarks, blogs, micro-blogs, photos, videos and RSS feeds are collected in one place for easy access. Control what information is shared over multiple social networking platforms as well. FriendFeed "rooms" are unique to its service. Rooms may be set up for public or private discussions, and users have the ability to join existing public room discussions. The "Imaginary Friends" function allows users to view services used by friends who are not using FriendFeed.
Source : http://www.ehow.com/info_8368034_social-media-time-management-tools.html