If you have established one or more links from other indexed sites to yours, your site will be visited by Googlebots.
Googlebots scan the content of your pages mainly by looking at the following items:
All text on your page(s)
Links to other pages
All these items are of great importance because they should contain your important search keywords.
This is an important conceptual hurdle. The entire internet revolves around the choice of individual words. This process is constantly being refined. It is essential that you are Spartan and accurate whenever choosing your descriptive terminology: words. Try and put yourself in the minds of the people who will be looking for your site. What are the one or two words that they will focus on?
Make sure your title contains your most important search keywords. Do not make your titles longer than 80 characters (more can be considered as spamming).
Google does not index your meta ‘keywords' tag but it does index your meta 'description' tag. Make sure your description contains your most important search keywords.
All text on your page(s)
Make sure your text contains your most important search keywords. More importantly, the pages should focus on your subject, service, product, or area of interest. Put your most important keywords once in your headers, a couple of times in your paragraphs, once in bold once in italic, in your image alt tags, your image names, your url's, etc.
Links to your other pages
Make sure the Googlebot can find its way through your site. One thing Googlebots find hard to follow is framesets. So if you use frames, make sure you have a or hidden section where your text and links are located. Adding a sitemap can do wonders for letting Google index your entire site.
Tip: if you have a button on your website that takes you back to the homepage, link it to your domain name (www.yoursite.com) instead of a page called home.html or index.html. Google doesn't recognize the difference between outbound or inbound backlinks.
Content: update your content as frequently as possible.
The more often you update your content, the more often you will be visited by freshbots. Try to add a page a day if possible. The content you generate should be of high quality. Try to find every angle from which you can discuss or describe the subject your site is about. The point is not to generate poor quality or duplicate material. Duplicate pages will lead to penalization. The point is that Google, for example, loves content. It is a question of scale. Think of the old adage ‘an apple a day will keep the doctor away'. In this case it can be revised: ‘a page a day will send Google your way'. More content, more spider visits, more human visitors, more readers, more pages, etc.
All this will contribute towards strengthening your PageRank and realising a higher position in Google search results. This will lead to more traffic.
Please keep in mind that the above tips, suggestions, and ideas are based on our experiences managing Opentracker. This information is subject to change on a daily basis. Please feel free to write to us about any of the ideas expressed here.